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The website toppoolheaters.com states the following, "Pool Heater Reviews Find the best heater for your pool." I analyzed that the website also stated " We aim to provide all you need to know about pool heaters in general and also look at the most popular models." They also stated " What type should you go for? Before looking at pool heater reviews of individual models you need to decide on the type of heater you want. Expensive to run and really only worth considering for a small above ground pool see Electric Resistance Pool Heaters." The meta header had pool heaters reviewed as the first search term. This keyword was followed by raypak digital heater, pool heater reviews, and pool heater review which isn't as urgent as pool heaters reviewed. The other words they used was raypak. hayward is also included but will not be understood by search crawlers.